brand style guide
CAFE SHOT
the concept:
a modern and minimal outtake on a home-grown community space that is rich in culture and style
the brief:
to establish a brand identity that is simple, straightforward, and has a touch of elegance.
COLOR PALETTE:
FONTS:
BRAND KEYWORDS:
modern, playful, warm, luxury
mood board
initial sketches
branding elements
we used a calm and friendly cobalt blue as the primary color, with gold accents as a secondary to incorporate hints of opulence. the fonts were carefully selected, with BDScript conveying a clean, luxury feel, adjacent to Nourd Regular which has more character and presents a softer, more playful side needed to make SHOT feel like a trustworthy and likable brand.
I played around with a couple of different concepts for imagery before finalizing on a hand-drawn, simple espresso in a clear shot glass with small sparkle details. following the tone for the rest of the brand, it’s uncomplicated and inviting.
